I run Wah So Shiok (a local men’s lifestyle platform), and over the years I’ve reviewed over a dozen dress shoes from Singaporean brands. 

I saw a gap in the local market for accessible Goodyear-welted shoes, and thought to myself: why not fill the void myself, and put my spin on things? I’m a big fan of customisation, both in tailoring and in watches. I’m also a fan of European products, specifically European fabrics, leather, and workmanship. CustomWelt reflects my personal preferences by blending these aspects.

I decided to partner with a Spanish shoe manufacturer (who’s been in the industry for decades), and CustomWelt was born. The inspiration behind the name was simple – I wanted people to instantly understand the brand’s unique selling point, which was to offer customisable, Goodyear-Welted shoes, delivered to your doorstep within 30 days. And because I don’t hold inventory or have rental costs to cover, CustomWelt can offer frankly unbeatable prices.

Experience personalised European shoemaking without breaking the bank.